Product Visioning develops a view of the actual product offering, its value proposition, user experience, features and the mechanisms for delivery.  The product vision is in many ways a paper prototype for the product and plan for its development.  Some of the key elements include but are not limited to:

• Statement of the fundamental customer need being solved for
• Description of the solution and its value proposition in meeting the customer need
• Preliminary business case with packaging & pricing options
• Use cases and attributes that define each use case
• User experience for each use case
• Technical architecture for service delivery platforms
• Descriptions of functional modules comprising the service delivery platforms
• Build, Buy & Rent options for functional modules and associated costing
• Technology & Product Development roadmaps